August 2019

What’s it like being a female founder in the SaaS sales industry? It’s a question I get asked a lot. Here’s the answer. This could be the shortest article I’ve written so far. That’s because when people ask me what it’s like to be a female founder in the sales industry, I have a very short answer. I don’t think about it. I have a lot of thoughts about being a founder, tons of opinions on sales, but on being a woman? Not...

Behind every startup there’s a story. Here’s the story of Venatrix. Once upon a time, there was a recruitment consultant called Elaine… A lot of people ask me how I started Venatrix. It’s not a story I tell very often. Why? I’m extremely proud that I started a company from scratch to become London’s No1 SaaS sales talent partner, supporting some of the fastest-growing companies in the world. The reason I don’t dwell on the story is that it isn’t...