07 Jul WHAT IT’S REALLY LIKE: A DAY IN THE LIFE OF A GRADUATE MARKET ANALYST
Zineddine graduated from the University of Brighton with Geography degree. After his first year of full-time work, Venatrix placed him into a role as a market analyst in a Fintech SaaS company. We caught up with him to pick his brains about life after uni, working in sales, and the tech industry.
What were your career plans when you finished uni?
I really didn’t have a clue! I wanted to go travelling, so straight after I graduated, I went full-time at the job I’d had while I was at uni, to fund that. I was completely broke when I came back, and took the first job I could find, as a marketing developer at a software company. A year later, I was ready for a change, so I got in touch with Venatrix!
What attracted you about sales?
Sales appealed to me because I wanted to make a lot of money and progress quickly. I wanted to be in a job that rewards hard work, and where there are lots of opportunities for progression! I’d worked in retail while I was at University and always found the reward structure, where your salary’s supplemented by commission and bonuses- really motivating. I love the feeling of meeting targets and earning commission! Business to business sales, where the earning potential is higher and the products more complex, seemed a good step forward.
What does an average day look like for you?
When I get in, I check my emails straight away. We work really closely with our office HQ, which is based in Canada, so I get lots of late-night emails from them that I need to respond to straight away. My main task is market segmentation research- identifying and building up a picture of markets that might have opportunity for our business. I’m also involved in campaigns- I might jump in on calls, or attend meetings, with the sales guys. Sometimes I go to events, and sometimes I sit in on interviews. Really, it varies according to what we’ve got going on.
What’s the most important thing you do?
My market research. It’s really important that I get this right so that the sales guys can do their job!
What kind of clients do you work with?
Our company is a B2B provider, which means that we sell our product other companies, rather than a consumer. Our approach is top-down, so we pitch to C-level officials: CEOs and CFOs, mainly.
What do you love about your job?
I’m hugely lucky to work with a really supportive team. In my experience, this makes a big difference- in my previous job, I was left to my own devices a lot more, and had less support. It’s great to be independent and think for yourself, but I think you need support to learn and grow to the next level! It was really refreshing to find that here.
What’s been the biggest surprise about the world of work?
University is a key part of education, and a great experience, but I don’t think it sets you up for working life. For me, the biggest adjustment was to office culture- what the setting feels like, and the particular etiquette. I don’t think this is something you learn in casual part-time jobs or work experience.
Do you have any advice for new graduates wanting to get into the tech industry?
Two things: be hungry and be willing to learn. Technology is really complex, and so of course you won’t understand everything straight away- don’t be afraid to ask people to slow down. I always tell my colleagues to explain things to me like I’m a five-year-old! Ask a lot of questions to make sure you’ve grasped everything.
Zineddine’s journey started on this website, when he applied for one of our fantasticjob opportunities. Check them out and send us your CV today!